Capitola, CA – Bay Federal Credit Union is proud to announce the promotion of Felisa Garcia to Assistant Vice President, Branch Manager of the Credit Union’s River Street Branch in Santa Cruz. In this role, Ms. Garcia will oversee branch operations, provide leadership and coaching to her team, and ensure an exceptional member experience through personalized financial guidance and community engagement.

Ms. Garcia began her career with Bay Federal nearly twenty years ago as a Member Services Representative and has since advanced through several positions, including Certified New Account Representative, Financial Services Officer, and Lead Financial Services Consultant. Her extensive experience across multiple branch locations has given her a comprehensive understanding of the Credit Union’s operations and member needs.

Ms. Garcia’s commitment to our members earned her Bay Federal’s Service Excellence Award in 2014, the organization’s highest honor. She has also been an active participant in the Community Support Committee, contributing to initiatives such as the Mother’s Day Run, the Christmas Project, and fundraising efforts for the Children’s Miracle Network.

“I’m excited to continue my journey at Bay Federal, learning, growing, and helping our members achieve their financial goals,” said Ms. Garcia. “Being part of such a supportive team inspires me every day.”

In her new role, Ms. Garcia will continue fostering meaningful connections with members and supporting Bay Federal’s mission to make a real difference in the financial lives of its members and the communities it serves.

Outside of work, Ms. Garcia enjoys maintaining an active lifestyle, spending time with family, and giving back to the community she calls home.

About Bay Federal Credit Union

Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 95,000 members and 2,700 local businesses and nonprofit organizations throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.8 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.

Mark Ely, SVP, Chief Marketing Officer Bay Federal Credit Union 831.477.8608 mely@bayfed.com