“The Salinas Community’s Action Plan: A Results-Oriented Solution to Housing Production”, will be held Thursday, November 20, 2025 from 8:00 to 11:30 AM at One Main Street. Presented by SPARC and the Salinas Valley Chamber of Commerce, in collaboration with the City of Salinas, this free public forum is designed for potential developers, small-scale builders, and community leaders committed to producing real, near-term solutions.

Keynote speaker Charles L. Marohn, Jr., co-founder of the national nonprofit Strong Towns, will headline the event. Strong Towns advocates for development approaches that build financial resilience and long-term prosperity in cities and towns. Marohn, a professional engineer, and planner, is widely respected for his clear-eyed analysis of how communities can adapt to modern economic realities while promoting sustainable growth. Marohn will outline concrete steps local leaders can begin implementing immediately to reshape the region’s housing trajectory.

The event will also feature members of the Incremental Development Alliance, an organization that has trained nearly 9,000 public, private, and nonprofit professionals in the principles of small-scale, neighborhood-based real estate development. Their session will emphasize how building code literacy and access to flexible financing can unlock new pathways to homeownership and wealth creation—particularly in underserved and historically marginalized communities.

The event includes a continental breakfast.